Top 2021 Promotional Product Trends
When it comes to promotional products, it can be hard to keep up with the constant new trends. One minute a product can be in high demand, and the next, no one is interested. So, we did some research as to what products you should have on your radar for 2021. We found that the most sought-after items are stylish, utilitarian, eco-friendly and forward-thinking (Delta Marketing, 2021).
Here are a list of the top 2021 promotional product trends:
1. Work from Home Products
With the ongoing COVID-19 situation, more and more people are working from home. This means more employees will be in need of work from home products to stay productive in their makeshift home offices. So, consider promotional products that will make your potential and/or preexisting customers’ work-life a whole lot easier.
Branded Coffee Mug. Courtesy of Bpromo, 2021.
You can’t go wrong with a coffee mug! It’s the perfect way to start the morning, and an excellent time-filler while you’re waiting for your laptop or computer to boot up. Branded ceramic coffee mugs are a popular and traditional choice for promotional events or trade shows. They’re a great economical choice due to their wide range of colours and available print area.
Oslo A5 Notebook. Courtesy of Bpromo, 2021.
Recycled Jotter Pad. Courtesy of Bpromo, 2021.
Notebooks and notepads are the perfect way to keep on top of your to-do lists and deadlines at work. They’re also great for when inspiration strikes, as having a notebook and pen within arms reach allows you to write down all of your thoughts and ideas, before you forget.
Oakridge Mouse Mats. Courtesy of Bpromo, 2021.
Since COVID, many people working from home are without a mousepad as their stationary is stuck at work, collecting dust. I don’t know about you, but not having a mousepad is extremely annoying. Not only do they help protect your desk, they help with precision and efficiency. Mousepads are a popular, low-cost promotional product that will generate hundreds of impressions, as the users will see the eye-catching branding everyday while they work. A new option of mousepad to consider is a wireless charging mat, so you can charge your mobile phone while you work!
Zee Pen. Courtesy of Bpromo, 2021.
Pens have been the classic promotional product since day-dot. They are great value and get used on-the-daily. You can never have too many pens! You can choose from a range of plastic, eco-friendly and metal options with tips from ballpoint, to rollerball and razorpoint.
FlashMob 1 OTG (on the go). Courtesy of Bpromo, 2021.
Even though there are so many cloud storage services out there, it’s always important to have a USB - you never know when the wifi will drop out! Nowadays, there are so many types of USBs - even ones that include a Micro USB end so you can transfer data between Android smartphones and computers!
Courtesy of Unsplash, 2021.
Since a large portion of the workforce has been slowly returning to the office, there’s been an increase in the use of sanitation supplies. This is because employers are wanting to give their teams everything they need to stay safe and healthy, and to keep work stations clean. Your brand has a win-win opportunity here to not only help limit the risk of COVID-19, but also promote your brand. Here, consider the use of sanitation promotional products such as face masks, hand sanitizers or hygiene keys.
Full Customised Face Mask. Courtesy of Unsplash, 2021.
With millions of Australians required to wear face masks in and out of the office, brands are seizing the opportunity to provide their customers with this essential accessory. Since facemasks are a vital tool in the fight against COVID-19, branded face masks have become the essential promotional product to spread brand recognition and awareness. Consider reusable branded face masks as they have become the win-win eco-friendly product of choice for many employers and employees. It is important to note that, although disposable face masks are cheap at initial purchase, the cost of one reusable branded face mask has been found to cost less than a week’s supply of disposable face masks per staff member. So, in the long run, reusable cloth face masks are by far the more cost effective solution (Smart Company, 2021).
30ml Hand Sanitiser. Courtesy of Bpromo, 2021.
In order to prevent the spread of COVID-19, every man and his dog has a hand sanitizer on them ready to use at any given moment. Since hand sanitizers are in such high demand, they smart and cost-effective promotional product. So, try considering branded hand sanitisers as they are such a convenient, practical and portable giveaway for any trade show, conference or event (Smart Company, 2021).
Hygiene Key. Courtesy of Bpromo, 2021.
Hygiene keys have become a popular promotional product giveaway since COVID-19 lockdowns and restrictions. They are such a simple, convenient and effective hygiene tool as you can attach them to a keyring and open doors and push buttons on ATMs, EFTPOS, elevators and doorbells without any direct contact with your hands. Brands can print their logo or company message in a range of colours on these promotional hygiene keys. Consider pairing a branded hygiene key with a branded hand sanitiser and face mask for an effective giveaway bundle that people will not only love, but actually need to stay protected. This way, your company will not only be able to cater to your target audiences’ needs, but keep your branding a top of their minds every time they use your hygiene promotional products (Smart Company, 2021).
Tennyson Thermo Bottle. Courtesy of Bpromo, 2021.
As workers come back to the office, staying hydrated is especially important in this day and age. So, workers having a trusty drink bottle on their desks will not only remind them to keep their fluids up, but will also provide your organisation with greater visibility. COVID-19 aside, customised water bottles are among the most purchased and used promotional products due to their portability, durability, affordability and accessibility. Regardless if you are a small or large business, it doesn’t take a large amount of investment to purchase and customise promotional drink bottles as they are low-cost and have a fast turnaround time (Chilli Promotions, 2021). At BPROMO, your business can choose from a variety of drink bottles to customise, such as stainless steel double-wall and vacuum insulated bottles, a range of BPA Free plastic bottles and eco-friendly BPA Free Wheat Straw bottles.
Courtesy of Unsplash, 2021.
In today’s market, more and more consumers are aware and concerned about the planet in regards to businesses’ triple bottom line. These Eco-Aware consumers are searching for more than just ‘quality products’ these days; they are looking for brands that align with their environmental values, and who actually offer greener alternatives and solutions. If you want to establish a positive brand perception and be taken seriously amongst this target market, then your promotional products must reflect their values and needs. By providing eco-friendly promotional products at your next trade show or conference, it will be a win-win situation as your consumers will not only be happy that they are receiving free gifts, but they are helping support a business that is doing their bit to protect the environment. Here, this eco-strategy will help to differentiate your brand from its competitors, as well as promoting your brand’s ethics and increasing your brand awareness and recall (eco promotions, 2021).
Cordia Heritage Vacuum Cup. Courtesy of Unsplash, 2021.
You would be surprised at the amount of disposable cups that are labelled as ‘recyclable,’ when they aren’t. That’s right! Although they are made of paper, they are often lined with polyethylene (plastic) in order to make the coffee cups watertight, and they come with a plastic lid. This means that the cups can’t be recycled with collections of cardboard and paper, and can contaminate tonnes of recyclable items, resulting in more materials going to landfill. So, choosing reusable promotional coffee cups are a simple way of not only being eco-conscious and cutting costs, but they show your consumers and competitors that your business is doing its part for the planet (CHOICE, 2017) There are a wide range of durable eco choices available, from Borosilicate glass cups with a silicone lid and sleeve, to stainless steel vacuum insulated tumblers.
Choice Cutlery Set. Courtesy of Unsplash, 2021.
Wheat straw is a waste product with little value and the agricultural industry often disposes of it by burning, which creates air pollution. Using it to make a cutlery set provides an environmentally-conscious alternative to single-use plastic cutlery and is a great way to send a positive message. BPROMO not only provides unique, reusable cutlery sets made from a 50/50 blend of natural wheat straw fibre and BPA-free polypropylene, we also have a bamboo fibre cutlery set, presented in a cotton drawstring bag. The wheat fibre sets are presented in a rectangular case that includes a knife, fork and spoon inside. Branding is on the case.
We hope you found this list of top 2021 promotional product trends helpful. If you have any questions or would like to get your logo on some promotional products call and our friendly team will take you through each step of the process.